"BOOTCAMP" SS24 ACTIVATION
ACTIVATION - END-TO-END [CREATIVE + PRODUCTION]
We took to the streets of London-Oxford St., Carnaby and Camden - inviting stylish passersby to step inside, pick their dream festival boots
and piece together an outfit with the help of our host & stylist.
We captured the vibe with behind-the-scenes clips, quick-fire Q&As, and street-style photoshoots that showcased each final festival-ready
look. All forming part of a 3 episode content series, increasing awareness for the three key stores in the city.



